Founder Friday | The Hairbrella Swim Cap how it started

Hi Hairbrella Family,

If you follow us on social (you should) you may have seen one of these ads of me demonstrating the Hairbrella Swim Cap - our best selling product to date.

But you probably haven't heard the backstory of how we got here.

(☝️ Actual footage of my inner child's excitement about the swim cap!)

We've had some truly exciting releases over the years, but this was the most highly anticipated since our flagship product -- the Classic Rain Hat.

(☝️Me thinking of the terror that awaits me when my mom has to wash and detangle my hair later)

So, why a Swim Cap?

My vision is to create the most innovative and elevated hair coverings on the market. Even though we've launched various solutions for different scenarios in which you may want to protect your hair, the swim cap was the most daunting product to "reinvent".

Since the idea first came to me, I was repeatedly told it was impossible to develop a non-silicon, comfortably fitting cap that could keep water out while allowing hair to remain protected, and even styled, underneath.

But, if you know me.. now I had a challenge to conquer. ;)

My Experience with Swim Caps:

I had given up on swim caps years ago. It was hard to believe that we were expected to don these rubber contraptions, only for water to seep in and ruin our hairstyles anyway! 😫 

Besides, they were exceedingly tight and uncomfortable, pulling back my eyebrows and making me feel like an unwelcome member of the "Coneheads" family. I knew there had to be another way!

Therefore, I embarked on a journey to create a swim cap that was thoughtfully designed, comfortable, sleek, and genuinely effective!

Reason #1:
Like with our sleep caps and rain hats, I soon discovered why traditional swim caps had not met our needs. The manufacturing industry had neglected innovation in this area to cater to women who desired hair protection in any situation. Despite it taking a significant amount of time and more than 30 iterations, I was confident that we nailed it.

Reason #2:
You guys asked for it!
It was evident that of all the "Hair Coverings", the swim cap was desperately in need of a "Hairbrella" makeover.

Some of you even started wearing our rain hats in the pool (casually giving me a heart attack because they weren't designed to be submerged). Your experience, however, encouraged (and relieved) me, as it worked better than most swim caps.
It was clearly time to tackle this challenge and upgrade you all to the real deal!

(☝️ One of my favorite TikTok clips from a customer in the pool!)

(☝️ One of our investors, Arian Simone, testing the rain hat on a water slide with her hair pressed! I was shocked how well it worked. She told me to get on it, and we got to work!)

It took two years of designing, testing, re-designing and re-testing before we got to what you now know as the Hairbrella Swim Cap.

Back then I was truly excited to share the Hairbrella Swim Cap with the community and I continue to be amazed at your love and appreciation for it.

To celebrate that love, we’re giving you a limited-time Swim Cap BOGO: buy one Swim Cap and get the second 50% off with code SWIMBOGO at checkout. And yes, you can stack it with SUMMER20 for an extra 20% off sitewide.

As always, thank you for being the fuel that keeps us going and growing.

We appreciate you <3