Founder Friday: Your bonnet has ONE job...

Hey Hairbrella Fam!

Nobody loves our Sleep Cap more than my little sister, Ashlee.

She made this video a couple of weeks ago on TikTok, and it was so perfect we had to run it as an ad—because it gets to the heart of why Hairbrella exists.

We’ll spend hundreds getting our hair done… then trust a $3.99 bonnet to protect it all night. Make it make sense. 😂

You know the scene: you leave the beauty supply store with a bonnet, put it on at bedtime, and by 3 a.m. it’s somewhere across the room. Meanwhile, the style you just spent good time and money on is suddenly fighting for its life. 😩

Growing up, I would wear a scarf and a bonnet to bed: one to lay my edges, one to cover the rest. I would say my prayers in hopes that they both stayed on all night. 😂

So when I decided to design our Sleep Cap, I didn’t just want to make a prettier version—or another iteration of what we were already used to seeing on the market.

I wanted to build the ultimate sleep cap that did all the things I wished a sleep cap could do.

And yes, I cared about the silhouette too. No shade to the bonnet classics, but the scrunchy bunchies were never my favorite. Sometimes it’s giving a little clown hat. 😅 I wanted something sleeker, more intentional, and still built to do the actual job.

Let me show you what makes this one different.

01 / The satin band
Smooth satin all the way to the hairline, where it counts. It helps lay and protect your edges while the cap covers the rest.

02 / The adjustable fit
I traveled to China to find premium elastic that is durable, comfortable, and forms to your head so your style actually stays put.

03 / The bonus feature
Moisture-resistant for humid mornings and steamy bathrooms. It’s definitely not a rain hat—so don’t test me too hard. 😉

This Sleep Cap is really the MVP. I remember I had basically given up on heatless rollers with a regular bonnet because they would shift, slide, wander around, or come apart during the night.

With our adjustable Sleep Cap, I can secure everything in place, go to sleep, and wake up with my hair looking like I actually intended it to look.

Yes, it costs more than $3.99. But when you take it off in the morning, you realize what you paid for: the time and money you spent on your hair actually made it through the night. Even the time I save in the morning not having to reengineer my hair is a game changer.

And here’s the part we don’t really think about…

We spend roughly a third of our lives sleeping. If you wear a sleep cap every night, that may be the most-worn accessory you own.

We don’t own just one pair of pajamas. So why are we asking one sleep cap to work every single night, through every laundry cycle, trip, and hairstyle?

I’m firmly on team rotation: one in use, one in the wash, one in the travel bag—and if it happens to match your favorite pajamas, I support that too. 💁🏽♀️

A cap for every head (and every hairstyle).

Whether you’re protecting a silk press, blowout, short cut, wrap, curls, braids, locs, rollers—or the style you worked way too hard to redo tomorrow—there’s a fit for you:

• The Original Sleep Cap — the scarf + bonnet in one.
• Men’s Sleep Cap — extra room for longer hair, braids and locs.
• Wave Cap — streamlined protection for short cuts and waves.
• Kids’ Sleep Cap — because little heads deserve better sleep protection too.
• Nap Cap™ — wrap-style hair protection with an integrated eye mask for travel, spa days, naps, and anywhere else you plan to get some rest.

The Sleep Cap really is that girl. She stays put. She protects your edges. She holds the style you paid for. And this weekend, she comes with a very good reason to put a few in rotation.

BUY 2, GET 1 FREE →

XO,
Tracey
Founder & CEO, Hairbrella