Founder Friday: It Never Gets Old. A winter storm, the Rain Scarf, and a moment I never take for granted.

Happy Founder Friday!

With winter storms rolling in, I wanted to check in and say I hope you’re feeling prepared, warm, and safe wherever you are this weekend.

Like many of you, I’ve been watching the weather apps—hoping the power stays on and reminding myself how much I truly cannot stand being cold. 🙅🏽♀️🥶

And then yesterday, in the middle of all that, a friend texted me this🤯:

The Rain Scarf, featured on the Today Show, worn by Carson Daly.

This isn’t the first time Hairbrella has been featured on national television—but I’ll be honest: it never gets old.

I still remember my first time on Good Morning America—the excitement, the nerves, and the relief of making it through that first live pitch. I have a small keepsake from that day, and every time I see it, I’m reminded how meaningful these moments are. They never feel routine. I never take them for granted.

It continues to amaze me how something we design and refine in our small Atlanta warehouse can show up on screens across the country—and on people all over the world. This week alone, we’ve seen Rain Scarves worn everywhere from Paris to London, and that kind of organic adoption will always mean everything to me.

The Rain Scarf was born from a : I cannot stand being cold. I used to wrap scarves around my neck and over my head and still feel exposed, uncomfortable, and annoyed.

I knew there had to be a better way—something that could protect your hair from the inside out, block wind and rain, and actually keep you warm without crushing your hair or feeling over-engineered.

And here we are.

We’re even seeing more men wearing it now, too—because when something works, it works.

Founder Friday Community Offer
With winter weather making its presence known, we’re offering 26% off the Rain Scarf with code: storm26 for our Founder Friday community—this weekend only.

Thank you for continuing to share your photos, your stories, and these moments with me. And thank you to the Today Show for helping us reach even more people this week.

Stay warm,
Tracey
Founder & CEO, Hairbrella