Meet Our Latest Innovation: The Rain Jacket You've Been Waiting For 🌧️✨
Hey Hairbrella Family!
Happy Founder Friday! As we welcome the refreshing start of spring, I'm beyond excited to share something incredibly close to my heart - the launch of our new Hairbrella Rain Jacket. This isn't just any launch; it's a milestone that marks our first foray into protecting not just our hair but our wear too!
I've always believed in the power of listening and observing as the key to innovation. It's from your emails, comments on IG, and the buzz on social media that we find our best ideas. And there's one particular moment that sparked a revolution for us - a Facebook clapback that has lived rent free in my mind. Picture this: a loyal customer sporting their Hairbrella, yet their outfit was at the mercy of the rain. The comment? "Well, what about their clothes?!" And then came the golden reply from one of our community members: "Go get you a Clothes-Brella." 🤣 I couldn't stop laughing!
But it struck a chord. We had mastered keeping your hair dry with the Classic Rain Hat, but what about the rest of you? Like many of you, I found myself pairing my Hairbrella with rain jackets that felt like an afterthought - not quite up to the task or lacking in style.
So, I took it upon myself to craft a solution - a rain jacket that embodies fashion and function, something you'd proudly wear on your daily walks, to a music festival, or anywhere your heart desires. I dove deep, exploring the best features from top rain jackets, even those high-end ones that promise the world. And what we've created? I believe it's the most stylish and practical rain jacket out there.
I also brought our prototype to a brunch at the home of my friend, Jewel Burks (our first VC investor from Collab Capital), where she and my longtime friend Dr. Key Hallmon had the opportunity to try it. Their enthusiasm was as palpable as mine, signaling that we were indeed on the brink of something extraordinary.
This jacket is our answer to those unpredictable spring showers and beyond. It's a testament to our commitment to innovation, to solving real problems, and to ensuring you step out in confidence, come rain or shine.
We're launching to the public on April 1st, but I couldn't wait to give you, our cherished community, the first look. Our past launches have all sold out, and I have a feeling this one will too. Don't miss your chance to be among the first to experience the comfort and style of our new rain jacket.
Use promo code RAINJACKET20 to save 20%. Let's make sure we're all covered this spring, in every sense of the word.
Rain or shine, we've got you covered,
Tracey
Founder and CEO of Hairbrella
P.S. I'm eagerly waiting to see how you all style your new Hairbrella rain jackets. Don't forget to share your looks with us on [social media handles]. Who knows? You might just be our next feature.
2 comments
I love my hats!! Getting one of these raincoats!!
Looks fantastic! Just please be sure to make us a good range of colors: red, beige/tan, black, a soft green (– – but not army khaki green,) white, and yes, even yellow —some of us are crossing guards or construction workers, etc and could use that yellow for safety reasons! I ADORE my HAIRBRELLA hats & recommend them! GOOD LUCK 🍀 & TY!