National Hat Day
Tracey here—
For a long time, I didn’t even know National Hat Day was a thing.
Which makes sense—because most hats were designed to do the bare minimum.
Cover your head.
Flatten your hair.
Call it a day.
And for a while, we all just accepted that.
I didn’t.
Once I started paying attention, it was obvious:
the things we put on our heads weren’t designed with our hair—or real life—in mind at all.
That’s when Hairbrella started to take shape.
Hairbrella was built for real life:
Rain you didn’t check the forecast for.
Sun that sneaks up on your part.
Wind that undoes your blowout.
Cold that leaves hair dry and fragile.
Sleep, water, weather—handled.
Because headwear shouldn’t stop at “good enough.”
So today, in honor of National Hat Day, we’re doing something that actually reflects that mindset:
Buy one Hairbrella. Get the second 50% off.
Use code HATBFF at checkout.
This applies across the collection—so you can pair for how you actually live:
• Rain hats + rain scarves
• Brimmed sun hats
• Winter styles
• Sleep + swim (protection doesn’t clock out)
Buy one for now.
Add one for what real life throws at you next.
— Tracey
P.S. Today only. Once midnight hits, the second one goes back to full price.
