Just Launched: The Ultimate Accessory for Your Summer Fun! ūüŹĖÔłŹ

Just Launched: The Ultimate Accessory for Your Summer Fun! ūüŹĖÔłŹ

Hi Hairbrella Family!

Happy Founder Friday! If summer adventures are on your mind as much as they are on mine, you're going to love what we unveiled last week!

As you know, product development is not just a job for me ‚ÄĒit's a¬†passion,¬†a journey of discovering¬†what our community needs¬†and how we can meet those needs with creativity and innovation. ūüí°

Introducing the Bandana Sport!

From our flagship¬†Classic Rain Hat¬†born from 65¬†prototypes¬†to our expanding line of hair protection,¬†each Hairbrella innovation carries a story.¬†Today, I‚Äôm thrilled to introduce our latest creation ‚ÄĒ the¬†Bandana Sport,¬†a fusion of function and performance, crafted from direct observation and your indirect requests.

Over the years, I‚Äôve developed¬†a bit of an obsession with observing headwear¬†‚ÄĒ so much so that it‚Äôs turned into a bit of a humorous problem. ūüėÖ Yes, I‚Äôve caught a few sideways glances from people who might think I‚Äôm staring a little too intently, or even making a pass. ūüĎÄ But really, I‚Äôm just¬†fascinated by the various ways people choose to cover and protect their hair!

From casual strolls in the park to bustling city sidewalks, I’ve noticed a particular trend that’s captured my attention: the combination of satin scarves tucked under baseball caps.

I've often wondered, what’s going on here? Are they keeping their hair wrap fresh from unpredictable weather? Are they trying to prevent the rough cotton of the cap from rubbing against their hair, causing breakage? Maybe they're covering up a bad hair day, or perhaps they’ve just stepped out of the salon and are looking to preserve those perfect pin curls for an upcoming event?

These observations and my own experimentation led me to realize something crucial: while many enjoy the casual look and sun protection of a baseball cap, and appreciate how it snugly keeps hair in place, the cap alone isn’t enough. A satin scarf is often necessary to securely tie the hair down or wrap it up, ensuring the hair remains protected from friction.

It became clear that our¬†Waterproof, Satin-Lined Bandana¬†provided excellent protection, yet it lacked¬†one critical element¬†‚ÄĒ¬†a visor.¬†Recognizing this gap, the¬†idea for the¬†Bandana Sport¬†was born.¬†I envisioned a¬†single, functional solution that would eliminate the need for layering multiple headwear pieces,¬†making life a little easier whether you're¬†running errands or hitting the gym.¬†Thus, the¬†Bandana Sport¬†‚ÄĒ a hybrid of practicality and protection, crafted to meet your headwear needs in¬†one sleek, comfortable design.

Why You'll Love the Bandana Sport

The Bandana Sport is our answer to keeping your hair protected without compromising on style or comfort. It’s perfect for:
  • Keeping your wrap fresh,¬†shielding it from the weather.
  • Preventing hair damage¬†from rough materials like cotton caps.
  • Covering up a¬†bad hair day¬†efficiently.
  • Preserving your salon-perfect look¬†until your big event.

Our Creative Director, Victor Jackson and model Lauren Smir, shooting the Bandana Sport. This is where the product comes to life!


We launched the¬†Bandana Sport¬†last week and it was an¬†instant hit¬†‚ÄĒ our blush color sold out in just 24 hours! It seems I wasn't the only one craving this kind of simplicity and protection.

A Special Offer for Our Founder Friday Community

To celebrate the launch and this 4th of July, I’m excited to offer you an exclusive 25% off on your Bandana Sport (and other Summer Essentials). Just use the code BANDANA25 at checkout and gear up for a truly unstoppable season.

As always, your feedback fuels our innovation.¬†I can't wait to hearhow the¬†Bandana Sport¬†transforms your daily routines and adventures.¬†I‚Äôll be taking mine jet skiing this weekend ‚ÄĒ perfect for keeping my hair protected and out of my face while I enjoy the sun and surf!

Thank you for being such a vibrant part of the Hairbrella family. Your support and enthusiasm make all of this possible. Let's make this summer one to remember!

Rain or shine,
Tracey

P.S. Keep an eye on your inbox for more updates, and follow us on Instagram and Facebook for additional chances to win in our Unstoppable Summer Sweepstakes!

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