Celebrating the Freedom to Pivot (and 25% Off Everything!). A splash of inspiration.

Celebrating the Freedom to Pivot (and 25% Off Everything!). A splash of inspiration.

Happy Fourth of July, Hairbrella Family!

Today’s all about freedom—time freedom, hair freedom, and in my case...The freedom to pivot your entire product roadmap while watching your nephew splash in the pool. 😅 Let me explain.

If you’ve been following our story, you know the Hairbrella was born from personal need—specifically, that frustrating moment when it would rain every single time I went to the salon.

Since then, every single Hairbrella product has come from real life—a problem I personally experienced, a gap I saw, a solution I believed in deeply. We don’t create just to create—we create with conviction. 💯

So for years, kids’ products stayed on the back burner. Not because I didn’t care, but because I wasn’t close enough to truly understand what they needed.
 
That all changed when my nephew was born. 💛
Taking the night shift in my Hairbrella Bandana so my sister could get some rest.

Becoming “Aun-TT” (my favorite title yet!) has been the absolute joy of my life—and y’all, auntie life got real, real fast. From pediatrician visits and last-minute babysitting to Ms. Rachel videos, and epic blowouts (the diaper kind 😅)—I’ve been all in.

And then came our first family vacation.

There he was—my sweet, handsome nephew—rocking the cutest little swimsuit... and a flimsy, scratchy sun hat from Amazon. 🥴

The moment I saw him in that hat, I was like—wait a minute… how did we let this happen?

Here I am, founder of Hairbrella, and my own nephew is out here in this flimsy, scratchy Amazon sun hat? 😩
I knew right then—I had to get it together. He deserved better. All our babies do.

Right there, poolside, I opened Slack and told our product team:

"We’ve got to make a Hairbrella Kids Sun Hat. Stat."

Because once I started learning from my sister about scalp sensitivity, sun protection, soft spots, and all the tiny-but-important things that matter during those early stages, it became crystal clear that we needed to expand the product line.

So we got to work.

And now I’m thrilled to introduce:

 

 

Everything you love about our adult sun hats—Oprah’s Favorite Thing included—we brought to this new, kid-friendly design:

  • Satin-lining to protect delicate strands
  • Absorbent sweatband for cool, comfy wear
  • Ventilation panels for breezy airflow
  • Adjustable crown cord locks that grow with them
  • Stay-put chin strap — features flexible bar-tacked elastic and an anti-choke safety release, so it stays snug during play but releases when needed.
The only tweak? A carefully rebalanced brim-to-crown ratio that keeps it unisex, clean, and perfect for playdates, park hangs, and pool days.

And let me just say—it’s absolutely perfect.

My nephew is totally a hat guy, just like his Aun-TT, so we’ll be twinning all summer long. 😎

Whether you’re a parent, godparent, auntie, uncle, or someone who loves a little one, this is the summer essential you didn’t know you needed—until now.

☀️ And just when the good news couldn’t get any better...

It arrived right on time for our 4th of July Sale!

Take 25% off everything, including the brand-new Kids Sun Hat, with code FIREWORKS25

From baby curls to big adventures, we’ve got them covered.

Rain or shine,

Tracey
Founder + Aun-TT-in-Chief

P.S. I had to share this photo of my nephew's  first birthday party—Pat IV's First Rodeo. He was so worn out from the fun that he fell asleep mid-party, and I couldn’t love it more. He’s definitely a hat guy like his Aun-TT, and honestly, it has me so inspired to keep creating for the littles. What should we make next? We’re listening. 🧢💛
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