She covered you. Now it's your turn 💛Why moms are the #1 reason people come back to Hairbrella—plus 30% off for Mother’s Day.

Happy Founder Friday Family!

One of the most important questions I’ve learned to ask is: why did a customer come back?

Repeat purchases are the lifeblood of any healthy business, so I started digging into the data and surveying customers.

I expected to see answers like “I needed another color” or “My daughter borrowed mine and never gave it back,” the most common reason actually stopped me in my tracks:

They came back to buy a Hairbrella for their mom.

That insight changed everything for me.
Since then, I’ve seen Mother’s Day as the other holiday season.

And every year, I make sure we’re stocked up so our customers can give the women who’ve covered them with love, strength, and wisdom—the protection they deserve in return.

I’ve also had the joy of gifting Hairbrellas to some of my favorite moms:

💛 My Auntie Marcia recently tried on the Long Rain Jacket and texted me: “I love it so much I don’t even want it to get rained on.”

🌿 My partner’s mom Michelle in Winston-Salem—rocked her Hairbrella Sun Hat while gardening in her backyard. She looked fabulous and now swears by it for her outdoor rituals.

From swimming with dolphins on vacation to surviving epic water fights with the kids—and even stress-free pool days without worrying about their daughter’s hair—these moms are living their best, hair-protected lives.

Here are just a few of their stories. 👇🏾

🏖️ Moms on Vacation

From swimming with dolphins to spring break pool days without stressing over their daughter’s hair—these moms are soaking up every moment without sacrificing their style.

Here’s how the Hairbrella Swim Cap is helping moms dive in—worry-free:

Tolstoy

🌊 Moms in Motion

Whether navigating whitewater rapids or juggling car seats in the pouring rain, these moms are protected, polished, and powering through.

Here’s how the Hairbrella Classic Rain Hat is helping them move through the storm in style:

Tolstoy

These moments stick with me because it's not just about hair—it’s about freedom, dignity, and being able to move through the world on your terms.

So this Mother’s Day, I hope you’ll join me in sharing Hairbrella with a moms in your life.

It’s a simple but powerful way to say: “You’ve always kept me covered. This time, I’ve got you.”

As a thank you to my Founder Friday fam, I’m sharing an exclusive 30% off code valid until Saturday 12 PM EST— LOVEMOM30 because we believe every mom deserves a crown that protects and shines.

📦 P.S. Shipping deadline for Mother’s Day is coming up—don’t wait!

Rain or shine,

Tracey 💛

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She covered you. Now it's your turn 💛Why moms are the #1 reason people come back to Hairbrella—plus 30% off for Mother’s Day.

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