Founder Friday: She covered you. Now it’s your turn 💛
Happy Founder Friday đź’›
With Mother’s Day around the corner, I’ve been thinking a lot about the women who shaped us…
the ones who showed up, covered us, and made everything feel possible—even when it wasn’t.
For me, that’s my mom.
My mother’s ability to wear so many hats effortlessly has always astounded me…
She worked in corporate America for 17 years before stepping into full-time ministry with my father—balancing life as a wife, mother, music director, all while traveling to speak across the country.
And somehow… she made it all look seamless.
And she didn't just say it... she lived it.
Not only was she an incredibly supportive mom 100% of the time…
She taught me everything she knew about faith, resilience, and showing up fully.
And she made sure my sister and I knew we could accomplish anything.
No backup plan. Just belief.
She's truly my rock!
And somewhere along the way… I realized something.
The same instinct she had—to show up, to protect, to make life a little easier—
That’s exactly what I built Hairbrella to do.
Mother’s Day quietly became one of the biggest moments in our business.
Not because we planned it that way—but because you did.
We started noticing a pattern:
Customers weren’t just shopping for themselves…
they were shopping for their moms.
And not just as a “nice gift”—but as something she’d actually use.
That’s when it clicked for me:
Hairbrella isn’t just a product. It’s a gesture.
A way to say, “I see you. I appreciate you. I’ve got you covered—just like you’ve always had me.”
Turns out… I’m not the only one.
Moms don’t just love Hairbrella…
they actually use it.
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On the way to work
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On vacation
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Running errands
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Protecting a fresh style they just paid too much for to redo
What you’ve told us:
“Bought this for my mom—now she won’t leave home without it.”
“My mom loved it so much, she asked for another one.”
“Finally a gift she actually uses.”

The gift that doesn’t just look good… it makes her life easier.
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Rain? Covered.
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Travel? Covered.
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Bad hair day? Handled.
Enjoy 25% off this weekend only.
And yes—there’s still time to get it there.
As Mother’s Day approaches, I can’t help but reflect on the impact my mom has had on my life ❤️
I could never repay her for all the ways she’s shown up for me…
But I do believe that by chasing my dreams, I can honor everything she poured into me.
And if there’s a way to make her day just a little easier along the way?
I’m all in.
Stay tuned,
Tracey






